Cosmopolitan
Read by 1 in 4 millennials which is significant as there has been a dramatic decrease in the number of millennials reading magazines.
Aimed mainly at women.
The main character could be the feature of the front cover and it could be about her acting success or something she advocates.
Disadvantages of using this magazine brand:
-mainly focusses on fashion, beauty and body which isn't necessarily the focus I want to take.
ELLE
ELLE is the biggest fashion selling magazine in the world.
It often features inspirational models who women are able to relate to and I think that this is the stance that I will take on making my magazine cover.
It fits the main socio-economic target audience of my programme.
The main disadvantages to using this magazine brand are:
- it is mainly a womens' fashion magazine.
marie Claire
Targeted at women with a point of view, opinion and a sense of humour.
Targeted at women aged 20-40 which is a similar target audience of my programme.
65% working women read this magazine and my programme is aimed at working women as it enables a sense of escapism.
31% are ABC1 which is also the target audience I am appealing to.
Marie Claire would enable me to make a character based/focused magazine front cover.
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