Bethaneys Media Blog

Institutions ITV and Channel 5 ITV ITV is the largest commercial channel in the UK. annually ITV invests around £1billion in its broadcast channels and website (itv.com). Different Commissioning areas; Comedy Entertainment, Factual, Daytime, Drama, Sport, Current Affairs, Digital Channels and online. This enables me to be relatively free and open to what type of audio-visual text I can produce as ITV broadcasts a very wide variety of different genres/shows/categories. Due to ITV's wide variety of programmes, it seems to be more suitable to the target audience of millennials as there is more choice for the target audience to choose from. It also opens up the options for what audio-visual I would produce as ITV broadcasts a more diverse range of programmes. Collage of programmes on ITV This shows that ITV wants to remain a modern and therefore appealing to a younger (millennial) audience. They want to also partner this target audience with an understanding ...

Action Plan Research: Research that I have already began collecting includes looking at the TV Times in magazines and looking at the TV Guide for what programmes are on each of the broadcasters; itv and Channel 5. I found that some programmes were on at the same time every weekday on the ITV channel such as 'The Chase,' this suggests that there is a mid-evening demand for game shows. I didn't get onto researching the Channel 5 TV Guide so that will be my next step. Another issue that I encountered when initially doing this research was that I was unsure what ITV channel I was supposed to be creating a audio-visual for. What I did to try and create a resolution was to just look at the ITV TV Guide to start with. Week One: during this week I will continue on from my initial lesson/introduction to the Media NEA and will continue writing my blog and creating an action plan for the following weeks. I will also spend time completing the TV listing notes and writing up at lea...

My name is   Bethaney and I am a student at Hills Road. This blog will include updates and a recording of progress of the coursework I will be completing. The tasks I have been set include; creating a 2:30 minute to 3 minute audio-visual sequence along with a print text of a front cover and double page spread in a lifestyle magazine to promote an upcoming programme for either mainstream broadcasters; itv or Channel 5. These will be aimed at a target audience of 'millennials' (18-35 year olds). 

My initial response to the brief is positive as I think that it will be easy to access examples of promotional audio-visuals in order to fully understand what it is I have to create. I like the idea of creating the print texts as I think that it will enable me to create more of a house-style or running theme throughout the different media texts. Potential products that I have thought about creating included a game show promotional audio visual, however, the issue that I found with this idea was that I wouldn't be able to include a sequence in the audio-visual that included either; a key turning point, a point of significant conflict or a resolution. I still like this idea and want to look into ways that a narrative could be incorporated into a game show as there are examples of where this exists including on itv such as 'Love Island.' Other ideas that I have had include an audio-visual for an upcoming crime show as it is a very popular genre ...