Institutions
ITV and Channel 5
ITV
ITV is the largest commercial channel in the UK. annually ITV invests around £1billion in its broadcast channels and website (itv.com). Different Commissioning areas; Comedy Entertainment, Factual, Daytime, Drama, Sport, Current Affairs, Digital Channels and online.
This enables me to be relatively free and open to what type of audio-visual text I can produce as ITV broadcasts a very wide variety of different genres/shows/categories.
Due to ITV's wide variety of programmes, it seems to be more suitable to the target audience of millennials as there is more choice for the target audience to choose from. It also opens up the options for what audio-visual I would produce as ITV broadcasts a more diverse range of programmes.
| Collage of programmes on ITV |
This shows that ITV wants to remain a modern and therefore appealing to a younger (millennial) audience. They want to also partner this target audience with an understanding on protecting the planet and promoting sustainability. They also understand that their partnerships (how they are also funded) are also very significant as they want to ensure that they represent different groups/communities of people.
Channel 5
(Ben Frow, Director of Programming)
A crime drama would not fit this channel as it favours more straight/simple types of programmes. However, a factual documentary would be favoured on this channel. This may be difficult to create due to not

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