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Targeting audience

Targeting audience

ITV also has a Youtube channel where clips including trailers, parts of shows/programmes are uploaded. This targets their audience as Youtube links new videos to people based on what they watch meaning people with an interest in topics that ITV broadcast are likely to come across the website. This is also a free form of advertisement as ITV do not have to pay Youtube to upload their videos and they can also receive revenue through monetary videos that get thousands of views. This allows ITV to advertise to their target audience whilst making money.

Social media
ITV uses social media to target a younger audience. They are able to make young people aware of shows/programmes coming out and this would be the most successful way to target my target audience as they are millennial and are likely to be made aware of my tv programme through social media.
Facebook:
  







Instagram 




Twitter


  

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