Targeting audience

ITV also has a Youtube channel where clips including trailers, parts of shows/programmes are uploaded. This targets their audience as Youtube links new videos to people based on what they watch meaning people with an interest in topics that ITV broadcast are likely to come across the website. This is also a free form of advertisement as ITV do not have to pay Youtube to upload their videos and they can also receive revenue through monetary videos that get thousands of views. This allows ITV to advertise to their target audience whilst making money.

Social media

ITV uses social media to target a younger audience. They are able to make young people aware of shows/programmes coming out and this would be the most successful way to target my target audience as they are millennial and are likely to be made aware of my tv programme through social media.

Facebook:

Instagram

Twitter

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Fourth Blog for Media NEA (week one)

List of TV Programmes from ITV channel List of programmes from channel 5

Third Blog for Media NEA action plan

Action Plan Research: Research that I have already began collecting includes looking at the TV Times in magazines and looking at the TV Guide for what programmes are on each of the broadcasters; itv and Channel 5. I found that some programmes were on at the same time every weekday on the ITV channel such as 'The Chase,' this suggests that there is a mid-evening demand for game shows. I didn't get onto researching the Channel 5 TV Guide so that will be my next step. Another issue that I encountered when initially doing this research was that I was unsure what ITV channel I was supposed to be creating a audio-visual for. What I did to try and create a resolution was to just look at the ITV TV Guide to start with. Week One: during this week I will continue on from my initial lesson/introduction to the Media NEA and will continue writing my blog and creating an action plan for the following weeks. I will also spend time completing the TV listing notes and writing up at lea...

Aims and Intentions

- H ow and why will you use media language in your media production? -How and why will you construct representations of individuals, groups, and issues/events? -How will you target your intended audience/users? -How will your production conform to its industry context? In this audio-visual, media language will be used to make it distinct to the genre it is conveying. Hand-held camera shots will be used to create a sense of realism, panning shots will be used to display the setting/surroundings, close ups will be used to direct audiences’ attention to certain aspects of the narrative. The mise-en-scene will increase the authenticity of the genre, by using natural lighting, modern clothing and props to create a sense of tension and realism. Re-occurring props will also be used to carry the narrative. Sound effects will be natural and will mimic the real life noises that would be heard, however tense music will be used. Representations will be constructed to fit the conventions ...

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