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Treatment Sheet for audio visual work

Title of project: (working title) criminal criminology
Genre: crime drama
Channel: ITV




Target audience: millennials 18-35
psychographics:
personality traits: intelligent, studying, hard-working, social
shopping/products: coffee shops independent, Sainsbury's, high-street shops.
hobbies: shopping, reading, socialising, campaigning, volunteered in a third world country.
labour voters, left winged, interested in corruption and helping disadvantaged countries.
reformers, respectful of others, caring, kind, compassionate, friendship and family,


demographics: ages 18-35, female, C1,C2,E, ethnically diverse, region/nationality; British and south east region.


Form and style: mixture between fast slow pace; fast cut shots but the pace of the content will be slower to create suspense.
Themes and typical features:
pathetic fallacy of weather, dark and gloomy, ensure I get my sounds to match up with the page of someone walking/ waves etc.


Potential advertisers:


Production team:






What I want for my audio visual:
challenge stereotypical representations of gender-
I want to not just have a stereotypical storyline where the female is the victim and the case is solved by the boyfriend or father.
genre hybridity; crime drama, romance, comedy.
for ITV. has a more appropriate target audience of millennials and brings in a larger viewing.
itv has lacked some crime dramas that appeal to younger target audiences however their crime dramas have always hindered on appealing to a younger audience and I want my audio visual piece to draw in that target audience (like Netflix does) by having a younger storyline eg about school and a crime in school. I would use the broadcaster 'Netflix' as an example of a broadcaster that appeals to the millennial target audience and itv offers a 'free' (excluding tv license)
political views
young aspiring criminologist student looking at old case and perhaps solving it/ working on it, discovers new info/evidence.
include
micro features: tracking shots- eg running
time lapse of her working throughout day.
graphic match.
2 locations: distinct eg one running.




narrative:
key turning point
point of significant conflict
resolution





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