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Pitch Document

Title:
Looped Identity


Logline:
A crime drama that conveys the classic darkness of an evil situation. A mistaken identity that becomes the interest of a bereaved father, as he pursues the idea that he has found his daughter. This dark fantasy that he has created becomes the reality of an innocent victim.


Genre:
The genre of this programme is crime with a hybridity of drama and psychological thriller.


Audience:
The audience of this programme will be of a more mature age within the millennials age group and it is targeted at 20-35 year olds due to the topics that it covers being dark and quite sinister. The target audience will be mainly female and will also mainly be middle-class as the topic/situation will be related to a middle-class background and therefore they will be more able to relate to the programme.


USP:
The unique selling point of this programme will be that the audience will almost be experiencing the antagonists psychotic tendencies and it will give the audience an insight into how the antagonist has concluded the ideas about this girl being his daughter. it enables the audience to look from beyond a simplistic view of simply seeing him as a bad character and perhaps allowing them to understand him as a person.

Convergence:
The title will remain the same between the different media forms and the font/general house-style will also remain the same. Direct references to the programme including quotes and explanations of the plot will also be included to ensure that they fit together. Images from the programme will also be used along with the characters. It will be important to include characters in cross-media forms as the audience will be able to gage an understanding of the narrative through how the actors relate with their character.

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